Welcome to Smarter Marketing.

Our goal is to make you a smarter marketer and technologist.

Every Friday morning, we deliver a 5-minute read that analyzes a marketing principle, covers the top stories in media, reviews a case study, visualizes a topic, and surfaces one fun thing. Subscribe today.

What to expect from the Creativ Brief?

Marketing Principles Distilled

60 years of advertising experience distilled down into digestible, quick lessons.

News Dominating Media and Tech

The trending stories shaping our industry and explanations on why they matter.

Media, Tech, Marketing Statistic Visualized

Curated statistics from our own research, eMarketer, Statista, WARC, Forrester, and more.

Exclusive Subscriber Reports and Invites

Materials, decks, charts, and media invitations exclusively available to subscribers and clients of Creativ Company.