Archive - The Creativ Brief

📓The Creativ Brief: Chief Change Officer

Freevee shuts down. Netflix ads. Amazon's chip plan. Influencer measurement. Case studies!

Nov 15 •

📓 The Creativ Brief: The Elephant in the Room

7 media predictions for the new administration. Media execs praise new admin. Election reflections. Thankskipping!

Nov 8 •

📓 Creativ Insights: Quantified Perception Trump vs. Harris

The first ever political opinion study by LLMs. MLB World Series. Peacock's growth. Grammy's move to streaming. Creativ Halloween!

Nov 1 •

October 2024

📓 The Creativ Brief: The Medium is the Message

Chick-fil-a streaming TV. Netflix growth. TKO holdings acquires PBR and IMG. Streaming TV charted. GameBeat NEXT!

Oct 25 •

📓 The Creativ Brief: Branding and Brand Explained

LA Tech Week Recap. AI Act in EU. DoJ Rules Google Monopoly. Advanced Analytics Survey.

Oct 18 •

📓 The Creativ Brief: Advertising Week Recap & Critical Mass

Launching Creativ Insights. Panel recaps. Party Recap. More Celebration!

Oct 11 •

📓 The Creativ Brief: Demand Creation & Advertising Week 2024

Advertising Week itinerary. Epic Games Vs. Google. Dish TV to sell. MLS goes digital. Launching Creativ Insights!

Oct 4 •

September 2024

📓 The Creativ Brief: Search Engine Optimization (SEO) Explained

WarnerBros Discovery embraces AI. Visa faces the FCC. Sports packages crumble. Streaming TV prices.

Sep 27 •

📓 The Creativ Brief: Self-Important Founder Mode

Runway AI partners with Lionsgate. FTC pursues big tech. Live sports licensing wars. Audio ad trends. Targeting memes.

Sep 20 •

📓 The Creativ Brief: Marketing Vs. Advertising Fundamentals

AI National Security. DirecTV fights Disney. NY Times guide strikes. Streaming ad dollars. Lit Reels!

Sep 13 •

📓 The Creativ Brief: Fragmentation and Viewership

NFL private equity. Tech export controls. More Google antitrust. Startup failures. Video Brunch!

Sep 6 •

August 2024

📓 The Creativ Brief: The Rise of Short Form content: My Gen Z Perspective

Google cuts a deal with California to support local newsrooms, The NBA requests a lawsuit dismissal, Edgar Bronfman Jr. draws out of Paramount Bid.

Aug 30 •

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