The Creativ Brief

The Creativ Brief

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📓Creativ Brief: GamesBeat LA and Independent Journalism
Steam stats. Apple and Google Store stats. MAX is HBO MAX. Netflix ad tier users. B2B marketing investments. Outcomes vs. Services.
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Wes Morton
📓Creativ Brief: Gaming and Advertising an Exec Recap
Gaming populations and platform stats. Amazon CTV. OpenAI investor drama. Fox Sports streaming. Creator compensation. Media galas.
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Wes Morton
📓Creativ Brief: Marketing Vs. Business Objectives
Amazon's record ad revenue. Publicis gets into sports. GTA VI release announced. Gen Z product discovery.
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Wes Morton
📓Creativ Brief: Startup Grind Recap and Silicon Valley
Global AI funding. Generic AI. Disney licensing antitrust. Sports media rights. Meta fined again. Talking to animals.
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Wes Morton

April 2025

📓Creativ Brief: Mission Statements
OpenAI starts a Twitter. Gov bans social media. GamesBeat goes indie. Alt creator revenue. Fresh talent.
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Wes Morton
📓 The Creativ Brief: Career Time Machines
Coachella debt. Google ruled a monopoly. OK Go robotic music vid. In-game advertising stats. Money wars.
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Wes Morton
📓Creativ Brief: The CEO Paradox
CEO Pay. Minecraft movie. Trump tariffs. More CEO musings.
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Wes Morton
📓 Creativ Brief: How to Read the Public’s Mind
Machine-Generated Insights. Roblox ads. Zynga study. OK Go music vid. Sports rights. New media.
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Wes Morton

March 2025

📓Creativ Brief: Business, Society, and Profit
Consumer Expectations Sink. Signal Gate. Consumer index. High Agency.
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Wes Morton
📓 Creativ Brief: Games Developer Conference Recapped!
Meta AI app. Digital decline. Discord gaming features. AI consumer applications. GDC photos.
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Wes Morton
📓 Creativ Brief: Our GDC Guide to Gaming
Scopely acquires Niantic. Investors and gaming. Sony tests AI. Gaming revenues by platform.
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Wes Morton
📓Creativ Brief: Your SXSW Guide
SXSW itineraries. Microsoft AI. Bitcoin reserve. Paramount cuts DEI. Top game by publisher.
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Wes Morton
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