Archive - The Creativ Brief

📓Creativ Brief: The AI-powered Future of Strategic Partnerships

Partnerships powered by machine reasoning. Streaming officially dominates TV. Courts favor AI over copyright. Google retools the web’s business model…

Jun 27 •

📓Creativ Brief: Reasoning AI for Deeper Consumer Insights

Breakthroughs in Reasoning AI. Disney and Getty take on GenAI. OpenAI drops Scale. Cannes Lions hits 26,900 entries. Retail media bets big on video…

Jun 20 •

📓Creativ Brief: Machine Intelligence > Artificial Intelligence

WarnerBros Discovery splits. Amazon's robotic future. Entertainment industry shrinks. Creators wrestle with AI. Creativ in Cannes. Cannes GPT.

Jun 13 •

📓Creativ Brief: Gaming Perception Report and MGI

World's First Machine-Generated Study. Prime Video show data. Meta AI campaigns. Ad Age Cannes predictions. Global investment into AI. Meeting a gaming…

Jun 6 •

May 2025

📓Creativ Brief: Costumer Focus

Growth's downsides. Activision Blizzard gets greenlight from FTC. Chrome AI agent. NY Times warms to AI.

May 30 •

📓Creativ Brief: GamesBeat LA and Independent Journalism

Steam stats. Apple and Google Store stats. MAX is HBO MAX. Netflix ad tier users. B2B marketing investments. Outcomes vs. Services.

May 23 •

📓Creativ Brief: Gaming and Advertising an Exec Recap

Gaming populations and platform stats. Amazon CTV. OpenAI investor drama. Fox Sports streaming. Creator compensation. Media galas.

May 16 •

📓Creativ Brief: Marketing Vs. Business Objectives

Amazon's record ad revenue. Publicis gets into sports. GTA VI release announced. Gen Z product discovery.

May 9 •

📓Creativ Brief: Startup Grind Recap and Silicon Valley

Global AI funding. Generic AI. Disney licensing antitrust. Sports media rights. Meta fined again. Talking to animals.

May 2 •

April 2025

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