The Creativ Brief

The Creativ Brief

Home
Creativ Company
About

📓Creativ Brief: Machine Intelligence > Artificial Intelligence

WarnerBros Discovery splits. Amazon's robotic future. Entertainment industry shrinks. Creators wrestle with AI. Creativ in Cannes. Cannes GPT.
READ THE LATEST
The Creativ Brief
The Creativ Brief
Smarter marketing delivered every Friday morning. Trending and informative statistics on media, entertainment, and tech.
Top posts
📓Creativ Brief: Gaming Perception Report and MGI
 • Wes Morton
📓 Creativ Brief: Our GDC Guide to Gaming
 • Wes Morton
The Creativ Brief: Defining Brand Positioning
 • Wes Morton
📓 The Creativ Brief: Brand & Messaging Hiearchy
 • Wes Morton
📓Creativ Brief: How We Launched Creativ Company
 • Wes Morton
Recommendations
Dan Patterson | The News
Dan Patterson | The News
Dan Patterson
The Ankler.
The Ankler.
Richard Rushfield
Upstarts Media
Upstarts Media
Alex Konrad
Peter Csathy's Fearless Media Newsletter
Peter Csathy's Fearless Media Newsletter
Peter Csathy

Recent posts

View all
📓Creativ Brief: Gaming Perception Report and MGI
World's First Machine-Generated Study. Prime Video show data. Meta AI campaigns. Ad Age Cannes predictions. Global investment into AI. Meeting a gaming…
 • 
Wes Morton
📓Creativ Brief: Costumer Focus
Growth's downsides. Activision Blizzard gets greenlight from FTC. Chrome AI agent. NY Times warms to AI.
 • 
Wes Morton
📓Creativ Brief: GamesBeat LA and Independent Journalism
Steam stats. Apple and Google Store stats. MAX is HBO MAX. Netflix ad tier users. B2B marketing investments. Outcomes vs. Services.
 • 
Wes Morton
📓Creativ Brief: Gaming and Advertising an Exec Recap
Gaming populations and platform stats. Amazon CTV. OpenAI investor drama. Fox Sports streaming. Creator compensation. Media galas.
 • 
Wes Morton
📓Creativ Brief: Marketing Vs. Business Objectives
Amazon's record ad revenue. Publicis gets into sports. GTA VI release announced. Gen Z product discovery.
 • 
Wes Morton
📓Creativ Brief: Startup Grind Recap and Silicon Valley
Global AI funding. Generic AI. Disney licensing antitrust. Sports media rights. Meta fined again. Talking to animals.
 • 
Wes Morton
📓Creativ Brief: Mission Statements
OpenAI starts a Twitter. Gov bans social media. GamesBeat goes indie. Alt creator revenue. Fresh talent.
 • 
Wes Morton
📓 The Creativ Brief: Career Time Machines
Coachella debt. Google ruled a monopoly. OK Go robotic music vid. In-game advertising stats. Money wars.
 • 
Wes Morton
📓Creativ Brief: The CEO Paradox
CEO Pay. Minecraft movie. Trump tariffs. More CEO musings.
 • 
Wes Morton
Subscribe for smarter marketing delivered every Friday morning!
© 2025 Creativ Company
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture